I’m from Novi Sad, Serbia, and I have a Bachelor’s degree in Sociology from the University of Novi Sad.
During my studies, I got the chance to participate in the Erasmus exchange program, spending a semester in Brno, Czech Republic, at Masaryk University.
As I was wrapping up my studies, my interest in marketing started growing. Since everything is shifting online, I dove into digital marketing, taking courses, reading articles, and absorbing as much as I could.
If you're looking for an SEO expert who's focused on opportunity creation, not just impressions or visits, Stefan is that expert! Not only did he take time to understand the uniqueness of our business, he's a true collaborator who aligns his recommended strategy with our overall business strategy. Plus, he's an absolute pleasure to work with!
I have had the honor and pleasure to work with Stefan and the team on several projects. This team is experienced, professional, and consistently delivers exceptional value across SEO, website design, Google Analytics, and content creation. I highly recommend this firm!
I had the pleasure of working with Stefan during his time managing our company's SEO efforts, and I can confidently say he was always very communicative and results-driven. He consistently kept us in the loop, took the time to explain strategies clearly, and always made us feel like a priority!
Working with Stefan was a breeze! He’s an expert in his field, but what makes I working with him enjoyable is the fact that he is responsive, efficient, and thinks outside of the box. I highly recommend partnering with Stefan!
In May 2021, I landed my first role as a Social Media Marketing Specialist at Executive Digital. Even though I had little experience, I had a bunch of online certifications, solid theoretical knowledge, and a killer motivation letter – and that helped me get my foot in the door.
Social media marketing was okay, but I wasn’t really excited about it. I’m not that creative when it comes to social media, and I knew I wanted something different. Since my contract was ending soon, I decided to pitch an idea to my director – I wanted to switch to the SEO department. At first, he wasn’t sure, but since the SEO team was overloaded with projects, they pushed for my transfer. And just like that, I was in.
I started my SEO journey in October 2021 as an intern at Executive Digital. Right away, I was overwhelmed – but in a good way. I spent hours reading, watching videos, and learning the ropes. SEO takes time, and it took me a few months to really get the hang of it.
One thing I realized early on? Automation is key. Balancing tasks, meetings, deadlines, and teamwork is a skill that takes time to develop. But once I got comfortable, I wanted more. I was hungry to learn, experiment, and try different strategies.
In May 2022, I became an SEO Specialist at Play Media. This was a whole new level for me. I had more freedom, saw different clients, and worked on a variety of projects.
Around this time, I also started freelancing. You can learn a lot from books and courses, but nothing beats hands-on experience. I also became more active on LinkedIn and Twitter (X), making new connections and growing my network.
One thing I noticed about agencies? Most of them stick to the same old methods and are scared to try new things. That’s when I knew I needed a change again. I wanted to work directly with a US-based agency, handle clients myself, and take on bigger challenges.
So, in June 2023, I joined Ice Web.
Working remotely was a huge shift. I quickly realized that I actually prefer working in an office and being around a team, bouncing ideas off each other, and just having that in-person connection.
In July 2024, I rented an empty apartment and turned it into a small coworking space for myself and a few people I collaborate with. It was great having a hub for creativity, learning, and collaboration.
Unfortunately, in January 2025, the apartment got sold, so I moved back home for a bit, taking the opportunity to spend more time with my family.
Throughout my journey, one thing has stayed the same. I never let myself get too comfortable. I always look for new challenges.
Like many SEOs, I thought about starting an agency. But I didn’t want to create just another SEO agency. I needed something different. That’s when I realized that white-label website services for other agencies had huge potential.
And just like that, Lozo Digital was born.
I already had an amazing network, former colleagues, SEO experts, and specialists in other fields. We loved working together and tackling different projects.
However, over time we started getting mostly B2B clients who needed help with lead generation. Ultimately, we decided to reposition ourselves as a B2B marketing agency because it’s something we became very familiar with.
Today, Lozo Digital is evolving. We’re a remote team of experts, focused on SEO, PPC, and web design. Our mission? Helping B2B businesses improve their lead generation with quality traffic and qualified leads.
In our 2nd official year, we’ve repositioned ourselves as a B2B digital agency. Sharing our knowledge and expertise directly with clients and help them make smarter business decisions with marketing data.
